Would you like to attract more customers and stand out in your local market?
You’re not alone.
Many local business owners struggle with marketing decisions, and it can feel overwhelming to sort through all the options.
If you’d like to feel more confident about promoting your business and using modern tools like video and AI, The Local Creator can help.
What is The Local Creator?
The Local Creator is designed specifically for local building trades and contractors who want to grow their business, but don’t want to waste money on marketing that doesn’t work.
We help you become the go-to local expert in your community by using content, personal branding, and simple AI tools. It’s about creating videos, posts, and online content that actually get you noticed by the people you want to serve.
We know you’re busy running your business, so we teach you easy, repeatable systems that fit into your schedule, not add to your stress.
We also show you how to use AI to save time—whether that’s writing posts, creating marketing materials, or planning your content—so you can stay ahead of your competition without spending hours figuring it out on your own.
At the end of the day, The Local Creator helps you build trust, get more of the right clients, and make marketing feel natural, not overwhelming.
Who is Rick Wedding, and how does he know about this stuff?
Founder & Digital Marketing Specialist – Building Industry Authority
Rick Wedding has been immersed in the building industry since 1987, working extensively across Ohio, Michigan, and now the broader Midwest. With a deep understanding of construction products and contractor workflows,

Rick has honed his expertise over nearly four decades. In 2010, he pivoted toward the digital space—helping contractors and building professionals elevate their visibility online. By blending traditional industry insight with data-driven digital marketing strategies, Rick has empowered numerous businesses to reach new audiences and grow sustainably.
Recently, he’s turned his attention to artificial intelligence for business—leveraging AI tools to streamline marketing, optimize product selection, and drive efficiency for clients in the construction and building products sector.
Personally Speaking…(Facts about Rick Wedding)
- I am a husband and father to an awesome family.
- I’m a Beer Snob – I love good craft beer from time to time, and typically prefer a good IPA.
- My Dog is a Weimeraner and her name is Ash. My wife’s dog, Bella, is Teacup Maltese, but she thinks she’s my dog.
- Why favorite place on the planet is Jost Van dyke – British Virgin Islands (so far)
- I have an incredible desire for continued learning in both home improvement, and technology. I believe we all need to stay informed on the incredible world of AI.