Let’s face it—most contractors are too busy to post on social media every day. Between managing crews, ordering materials, and meeting with clients, posting online can feel like just one more thing on your never-ending to-do list.
But if you want people to trust you before they call, you need to show up where they’re looking—and that means social media.
Here’s a simple, repeatable plan you can follow to build trust online without feeling overwhelmed.
Why Social Media Matters for Contractors
Homeowners often check Facebook, Instagram, or even YouTube to see examples of your work before they decide to reach out. If you’re not there (or your last post was from 2021), it can make you look unavailable or out of date.
Social media helps you:
- Build trust before you meet clients.
- Showcase your craftsmanship.
- Stay top of mind for referrals.
- Filter out tire-kickers by showing your quality and process.
The Simple Weekly Social Media Plan
Here’s a bare-minimum plan you can actually stick to, even if you’re busy.
1. Post Once Per Week
- Take a photo or video on a current job site.
- Share a “before and after” photo.
- Film a short clip explaining what you’re working on.
That’s it—one post per week is enough to stay active and build trust over time.
2. Share Behind-the-Scenes Content
Homeowners love seeing:
- Your crew setting up for the day.
- Materials being delivered.
- A quick walkthrough of a nearly completed project.
These don’t need to be fancy. A quick smartphone video with a short caption is perfect.
3. Answer One Common Question
Think about the questions you get from homeowners all the time:
- “How long does it take to build a deck?”
- “What’s the best time of year for a remodel?”
- “Do I need permits for this project?”
Once a month, make a quick post answering one of these questions to position yourself as an expert.
4. Reshare Testimonials
If a homeowner sends you a thank-you message or leaves a 5-star review, share it. Add a note like:
“Nothing makes our day like a happy customer! Thank you, [Name], for trusting us with your [project].”
Tools to Make Posting Easier
- Use your phone: Don’t overthink it. Authentic is better than perfect.
- Canva: Quickly add your logo or text to photos.
- Facebook & Instagram scheduling: Spend 15 minutes once a week scheduling your post so you don’t forget.
- AI tools: Tools like ChatGPT can help you write captions if you get stuck.
Final Thoughts
You don’t need to dance on TikTok or post every day to win on social media. By posting once a week, sharing your work, and answering questions, you can build trust with potential clients and stay visible in your local market.
Social media doesn’t have to be complicated, but ignoring it leaves you invisible to homeowners who are ready to hire.
Need Help?
If you’d like to learn how to use social media to get better clients without spending hours online, check out [The Local Creator Academy] for step-by-step guidance designed specifically for local contractors.
Rick Wedding
Rick has been immersed in the building industry since 1987, working extensively across Ohio, Indiana, Michigan, and now the broader Midwest. With a deep understanding of construction products and contractor workflows, Rick has honed his expertise over nearly four decades. In 2010, he pivoted toward the digital space—helping contractors and building professionals elevate their visibility online. By blending traditional industry insight with data-driven digital marketing strategies, Rick has empowered numerous businesses to reach new audiences and grow sustainably. Recently, he’s turned his attention to artificial intelligence for business—leveraging AI tools to streamline marketing, optimize product selection, and drive efficiency for clients in the construction and building products sector.
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